An Introduction to GTM and Its Importance
Versions — With this option, you can access all the previous versions of the container and roll them back if you need to. This means that you will have a backup of your old container and can get it published immediately without hassles. With this feature, we will also have a record of what tags got changed, when, and who changed and published them.
Test Your Tags Before They Go Live
GTM has an inbuilt Debug mode using which we can test our tags before they go live (Publish the container). With this feature, we can ensure that the tags are triggered precisely and fetch the appropriate data from the website so that the live data does not have any test or random data that is inappropriate.
Tags
Tags collect the required data from the website and report to Google Analytics or any other analytical tool of our choice. GTM has nearly 50 built-in tags that we can use, a few of them include Google Analytics UA, Conversion Tracking, Custom HTML, Google Survey, Google Optimize, Bing ads Universal event Tracking etc., We can choose from the list of available tags and start working on them without using any code.
Triggers
The firing of tags can be controlled by Triggers. In GTM, every tag needs at least one trigger to get fired. Triggers listen to specific events occurring on the site and direct the tag to get fired when the specified event has occurred.
GTM has different Trigger types namely, Page View, Click, Window Loaded, DOM Ready, Custom Event etc.
Variables
Variables collect the data from the related website and get used in Tags and Triggers. In GTM, we have predefined and custom variables. We can create our own variables under the custom variables. We can enable or disable the predefined variables by just checking and Unchecking them.
To get help on setting up the Google Tag Manager for your website, connect with an expert today.
Conclusion
Google Tag Manager offers simple, yet powerful solutions to help small businesses and large enterprises get up and running with the optimal management of tags and triggers for tracking and analytics.
Getting the right direction in its usage based on the requirement is important to succeed in this feat.
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Originally published at walkingtree.tech on March 4, 2019.
